Amazon.com, Inc. (NASDAQ:AMZN) is quickly making its way in the billion  dollar streaming industry, but it seems the problems are just starting to pop-up in the market, not just for Amazon.com, Inc. (NASDAQ:AMZN) but also for other major internet streaming players like Netflix, Inc. (NASDAQ:NFLX). An article on Dallas News reported that the TV players like HBO and CBS are quickly making their way towards the internet streaming. There was a time when experts predicted the end of cable and TV services because of the massively increasing internet on-demand streaming services. Also, a recent report depicted that millions of users in the US have ditched their Cable TV for the online streaming services like Amazon.com, Inc. (NASDAQ:AMZN) and Netflix, Inc. (NASDAQ:NFLX). But TV players have judged the situation and making a timely move.

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The source quoted Kannan Venkateshwar, a Barclays analyst, who said that streaming companies like Amazon.com, Inc. (NASDAQ:AMZN) and Netflix, Inc. (NASDAQ:NFLX) are moving towards the TV and the conventional TV players are trying to position themselves in the streaming marketplace.

The source quoted a spokeswoman from Netflix, Inc. (NASDAQ:NFLX), who thinks that the increasing competition will benefit the end users. Amazon.com, Inc. (NASDAQ:AMZN) and Netflix have no threat in the short term, but if HBO and CBS continue to make massive efforts in the TV as well as in the internet streaming, we may see a disrupting trend. Currently, HBO has 30 million end viewers whereas Netflix, Inc. (NASDAQ:NFLX) has 40 million paid subscribers in the US. Amazon.com, Inc. (NASDAQ:AMZN) streaming service is also booming.

The source said that Amazon.com, Inc. (NASDAQ:AMZN) and Netflix, Inc. (NASDAQ:NFLX) will have to focus on creating original programming and TV shows in order to ensure their domination in entertainment viewership industry.

  Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN).

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