In an article on CNBC, it was reported that BlackBerry Ltd (NASDAQ:BBRY) is trying to capture its loyal and older customer base with its new BlackBerry Ltd (NASDAQ:BBRY) Classic phone. The company has released on the eve of a geopolitical activity: American relationship with Cuba, Russian crisis and Central Asian tumult. These areas are a big market for Blackberry.
An article on Tech Crunch talked about this problem and said that Blackberry seems to be confused about its real customer base. It launched BlackBerry Ltd (NASDAQ:BBRY) Passport recently in order to capture young customer base. That didn’t work pretty well as it was expected. With a QWERTY keyboard back in action, the company is trying to bring back the old styled phone floating into the market. Only time will decide the success but in the outburst of iPhones and Android devices, Blackberry Classic phone might not perform well.
Only time will decide the success but in the outburst of iPhones and Android devices, Blackberry Classic phone might not perform well.
The source also said that the holiday season is approaching and an initial good sales numbers might give BlackBerry Ltd (NASDAQ:BBRY) a much needed fame and revenue. The company is trying different things. It has also opened up its software platform for Android and iOS apps.
BlackBerry Ltd (NASDAQ:BBRY) Classic has hard keyboard, a trademark feature of old BlackBerry Ltd (NASDAQ:BBRY) mobiles. BlackBerry Ltd (NASDAQ:BBRY) CEO John Chen is keen to imbibe youth towards this phone. He invited many young bloggers and youth representatives in the BlackBerry Ltd (NASDAQ:BBRY) event for the launch of Classic Phone. The source said that software, apps and features will also play a key role in defining the success graph for Blackberry phone in the future.
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