Amazon.com, Inc. (NASDAQ:AMZN) is trying different ventures to find new horizons of innovation and streams of revenue. The company is rigorously working on improving its delivery system in the US and wants to chalk out plans for physical stores. Recently, Amazon.com, Inc. (NASDAQ:AMZN) announced a smart new online service and marketplace which will be exclusively dedicated to startups coming up with products, toys, electronic items or anything related to any domain of human life. This online marketplace is called Amazon.com, Inc. (NASDAQ:AMZN) Exclusives.

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Amazon.com, Inc. (NASDAQ:AMZN)’s online store is teeming with thousands of products. Browse one category and you will end up inundated with options to buy. Most of the buyers end up buying from vendors who have good reviews and fame. This, Amazon.com, Inc. (NASDAQ:AMZN) thinks can choke the ‘up and coming’ young players in the market because there are a number of startups and products which can be used by end user in less price.

Amazon.com, Inc. (NASDAQ:AMZN) says that Exclusives service is for those startup players who are coming up with new, innovative and stylish products. Amazon.com, Inc. (NASDAQ:AMZN) wants to offer its users with abundant options to buy. The company is trying to break the monopoly of the old companies which have eaten up a major chunk of e-commerce.

No third party vendor could showcase the items offered by companies signed up for Amazon Exclusives service. Amazon.com, Inc. (NASDAQ:AMZN) said that it is in talks with many young companies and product manufacturers and soon, numerous innovative apps will be in the store of Exclusive service.

  Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN).

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