Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) have made it to the top of Interbrand’s list of the 100 Best Global Brands for 2014. Apple Inc. (NASDAQ:AAPL) stands first on the list with $118.9 billion. Google Inc (NASDAQ:GOOGL) is ranked on the second position in the list, having a value of $107.4 billion. Apple Inc. (NASDAQ:AAPL) went up by 21% and Google improved by 15% in their rankings this year as compared to the last year. In a program on The Street, Jez Frampton, Global CEO of Interbrand told the metrics that are seen while making the Interbrand list of global brands. Frampton said that firstly, the company earnings are evaluated and it is analyzed that how much revenue the company is generating from its brands. Role of the brand is another factor which is accounted in the process of making the brand value list.
Frampton said that “Brand Strength” is the last factor which is looked while making the list. It is the customer loyalty with the brand. This factor tells how the company is marketing the brand in different aspects and how long the customers will stick to the brand products. Frampton thinks that Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) are now worth more than $100 billion in brand market. Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) have evolved into complete brands.
Nokia and Nintendo went down in their ranking this year. Answering the question about what aspects the companies must focus on in order to make to the top, Frampton said that innovation is the single most important factor in this domain. All the technology companies must try to remain a step ahead of the product curve. They should craft products that are user friendly and interesting. Frampton said that Alibaba can make to the list. The ecommerce giant was not analyzed this year because the company was not listed at the time of research process. Apple and Google Inc (NASDAQ:GOOGL) can face a tough competition from Alibaba n the future.