The battle for strengthening the grip on customer base in the tech markets is never ending. Famous technology giants like Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB) and Amazon.com, Inc. (NASDAQ:AMZN) are pushing the markets to new limits. Every company is striving to bring out something innovative in order to cease the market. In a program CNBC, Ari Levy talked about how famous tech companies are trying to mark a pronounced effect in the markets. He thinks that Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB) and Amazon.com, Inc. (NASDAQ:AMZN) are clearly at the frontiers of the modern consumers markets. The issue, however, for Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB) and Amazon.com, Inc. (NASDAQ:AMZN) is the sustainability of their customers in an ecosystem. Users today want to enjoy a perfect amalgamation of multifarious technologies. An Apple’s iMac, a dashing Facebook Inc (NASDAQ:FB) profile, business activity on Amazon and everything else on Google might be the right choice for a daily user, but these companies want to craft an ecosystem which can make user dwell into it.
Apple Inc. (NASDAQ:AAPL)’s main problem is its cross platform support. Levy said that if anyone has an Apple device and he wants to use it with Microsoft’s device or Google Inc (NASDAQ:GOOGL)’s device, he will have problems. Google Inc (NASDAQ:GOOGL) has one of the biggest cash in the market and the company is using this to make it prominent for the future gains. Google Inc (NASDAQ:GOOGL) can make use of Android platform and Chrome browser to make money out of ads, thinks Levy. Facebook Inc (NASDAQ:FB) is buying different platforms to grab new users apart from 1.2 billion user base it already has. Facebook Inc (NASDAQ:FB)’s main motive is to imbibe new users and peruse users in different platform if they are not coming to Facebook Inc (NASDAQ:FB)’s website.
Amazon.com, Inc. (NASDAQ:AMZN)’s real deal is online business. Levy thinks that Amazon.com, Inc. (NASDAQ:AMZN) is recognizing the value of mobile devices. Investors are using Amazon to expand. But Amazon does not have the cash like other companies. Amazon has many milestones to achieve in order to compete with Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB) or Apple Inc. (NASDAQ:AAPL).
Carl Icahn‘s Icahn Capital hold around 52.8 million shares of Apple Inc. (NASDAQ:AAPL). David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares. Ken Fisher’s Fisher Asset Management hold around 2.5 million Amazon.com, Inc. (NASDAQ:AMZN) shares. Ken Griffin‘s Citadel Investment Group has 4.58 million shares of Facebook Inc. (NASDAQ:FB).
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