Apple Inc. (AAPL): What to Expect from September 9 Event?

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Apple Inc. (NASDAQ:AAPL) is set to launch iPhone 6 on September 9. The grand event will take place at the Flint Center for the Performing Arts at De Anza College in Cupertino. Apple Inc. (NASDAQ:AAPL) is also building a mysterious cubic structure at the Flint Center, which is currently wrapped in white barricade. There are also some reports suggesting near-field communication (NFC) mobile payment feature to be included in the iPhone 6. Adam Satariano, Cory Johnson and Paul Kedrosky discussed NFC support in iPhone 6 and other news related to Apple’s product releases in a program on Bloomberg.
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Adam Satariano said that nothing can be said with surety about this white building at the Flint center. It can be the demo area, where Apple Inc. (NASDAQ:AAPL) will allow the event attendees to test the new iPhones or it can be the sitting area. Cory Johnson said that Flint center and its surroundings have been of unique significance. Near the Flint center is Moscone center,  which is currently booked by Intel Corporation (NASDAQ:INTC) for the upcoming developer’s forum.

Regarding the iWatch, Paul Kedrosky said that according to some sources, Apple Inc. (NASDAQ:AAPL) will not ship the iWatch (if it’s announced at the event) until January 2015 and it will be just an announcement to cease the market instead of launching any actual product. He thinks that if this is true, it will be a bizarre move from Apple, as there is already a scarcity of quality products in the wearable industry, to which Kedrosky referred to as a “zero billion dollar market.”

Cory Johnson said that there is a high chance that Apple Inc. (NASDAQ:AAPL)’s new product will feature the NFC technology for mobile payments because Apple has the infrastructure for NFC.

“The thing they have is a stash of credit card numbers that few companies can rival it, so there are in a better position than Google in that respect, in a better position than almost any company in technology, because they have got that payment information and payment permission […],” said Johnson.

Johnson also said that Apple Inc. (NASDAQ:AAPL) has its own fingerprinting technology in its phones which makes it one step ahead than its competitors in the NFC race.

Kedrosky said that the NFC payment technology seems a nice idea apparently, but Apple will have to launch it in a slow and systematic fashion to make the user acceptability easy. Satariano, on the other hand, considers that cash and debit cards seems to work smooth for customers for now and there is a thin chance that Apple Inc. (NASDAQ:AAPL) will roll out NFC support in its new device.

Carl Icahn‘s Icahn Capital LP is one of the biggest shareholders of Apple Inc. (NASDAQ:AAPL), having approximately 52.7 million shares of the company.

Disclosure: None

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