Pioneer Electronics has revealed Apple Inc. (NASDAQ:AAPL)‘s new technology, CarPlay, which will be available on five of its radio models, CNBC reports. The main features of this new technology involve connecting an iPhone and allowing users to make calls, use maps, listen to music, etc. The technology was unveiled last year at the Apple’s Worldwide Developers Conference (WWDC).
According to the official CarPlay’s page on Apple Inc. (NASDAQ:AAPL)’s website, the company plans to launch the technology with Alpine’s aftermarket radios as well. However, more expected is the integration of technology in new cars. At the 2014-th Geneva Motor Show, several carmakers, such as Ferrari, Mercedes and Volvo already unveiled their upcoming models with CarPlay. Honda and Hyundai are two other carmakers that will include CarPlay in their models starting with 2014. In the near future we can expect BMW, Land Rover, Subaru, KIA, Ford and several other companies to make use of Apple Inc. (NASDAQ:AAPL)’s new technology.
However, currently it still remains cheaper to get an aftermarket product such as one of Pioneer’s or Alpine’s radios. Still, there are many car drivers who have iPhones, but not everyone can allow to buy a new car starting this fall, when the first cars with integrated CarPlay are expected to come on the markets.
CNBC’s Josh Lipton looked today into new Apple Inc. (NASDAQ:AAPL)’s product. While car drivers will certainly appreciate the product, and will help Pioneer to further surge its market share among aftermarket car radio producers, for Apple, analysts don’t think the new technology will have a big direct influence on revenues. However, CarPlay will still help Apple Inc. (NASDAQ:AAPL) to enlarge the use of its devices and services. ”Apple wants consumers to use its operating systems no matter where they are at home, at work, or in their cars,” Lipton added.
Pioneer’s radios with CarPlay will be released this summer. However, as Lipton also said, the new radios will work on most cars, however, not all cars will be completely compatible with the system.
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