Facebook Inc (FB)’s Pay To Play Model Will Kill 2,292 Small Businesses Worldwide


Facebook Inc (NASDAQ:FB) has planned to kill unpaid advertisement statuses and content from pages and profiles in the coming month, Wall Street Journal reported. It is becoming a trend that small business owners make Facebook Inc (NASDAQ:FB) pages, gain following and fans and after that, they start posting advertisements, promotional content and much more. The source quoted a business owner, who has flourished her business of gemstones to $100,000-a-year. She offers deals, sales offers and much more and access hundreds of potential clients just by simple statuses from Facebook Inc (NASDAQ:FB) page.

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Recently, Facebook Inc (NASDAQ:FB) started to ask its users to give a 5 minute feedback. It included questions about certain statuses and ads. The users were asked to tell whether the content look liked advertisements or not.

The source quoted a survey conducted by Webs, which states that Facebook Inc (NASDAQ:FB) is used by 2,292 companies and social media businesses. Many companies account more that 80% of their business from Facebook, which will be killed by the social media company in the coming days.

Facebook Inc (NASDAQ:FB)’s small business head Dan Levy thinks that Facebook Inc (NASDAQ:FB)’s paid service helps business reach clients far better than the unpaid service. He said that Facebook Inc (NASDAQ:FB) has a lot of empathy for the small business owners and the company does not earn a single dollar without making sure that it is harnessed in the right direction for the payer.

Facebook Inc (NASDAQ:FB)’s “Pay to Play” Business model will help companies to better target their audience, but there are many problems in this service. A paid post on Facebook Inc (NASDAQ:FB) also includes fake likes and audiences, which do more harm that betterment to a company. The source quoted an expert who thinks that major brands only get 2% actual clients from Facebook Inc (NASDAQ:FB) likes out of which, 0.2% actually interact with the posted content.

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1 Comment

  1. Facebook is going to join the paid sites at last. The thing is, while Facebook will continue to offer its bare bones service, other places like Squarespace and Wix already have pricing and assistance in place to help small businesses for reasonable rates. Yes, a few hundred dollars a year for a website sounds expensive but when compared to the no-longer-free offerings of Facebook, the idea of having website support, templates, and shopping carts suddenly starts to become considerably more attractive. And of course, the commission-based websites like Etsy will be there for folks who want to operate on a shoestring.

    The biggest game in town is starting to charge for the privilege of playing? So what! Let the smaller, and more business friendly, sites be known and let the online world grow to embrace richer and more vibrant communities.

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