In an article on Forbes, Christine Crandell reviewed the policy of salesforce.com, inc. (NYSE:CRM) and said that the company is revamping its overall strategy over the years. When it started, the motto was “End of Software” but the now the company is slowly orienting itself as a platform provider. Companies and Enterprises can build their own SaaS solutions using the Force.com platform. It is no more a solution provider. salesforce.com, inc. (NYSE:CRM) is also performing nicely in terms of revenue but there is a much bigger problem for the company that can pose detrimental challenges in the future.
The source said that in an effort to become more open to its competitors, salesforce.com, inc. (NYSE:CRM) is losing its quality and this is a major issue which can be a problem for the company in future. Majority of its clients and users have reported cumbersome architecture. Less intuition, compatibility and cross platform support. salesforce.com, inc. (NYSE:CRM) was the trademark name in SFA and SaaS but now it’s beaten by the competitors because of the loose-end dynamics.
The source also quoted a survey from Accenture, which shows that only 6 out of 10 sales representatives are expected to complete their quote in 2014, which shows a decline as compared to the last year. salesforce.com, inc. (NYSE:CRM) is still using the old, monotonous and tabular data services to show the insights to its users. There are competitors in town which are a threat to salesforce.com, inc. (NYSE:CRM) because of their state of the art graphical UI that makes complex data easy to grasp for the companies. Pipeliner CRM is one of these competitors. The CEO of Pipeliner thinks that people absorb visual information 60,000 times faster than the tabular information.
Crandell said that there were many loopholes in salesforce.com, inc. (NYSE:CRM) market strategy and they are being exploited completely by its competitors.
Philippe Laffont‘s Coatue Management is one of the shareholders of salesforce.com, inc. (NYSE:CRM) having approximately 3.65 million shares of the company