Facebook Inc (NASDAQ:FB) acquired WhatsApp and it turned out to be the best decision taken by the company so far. The social media giant is now looking for ways to monetize WhatsApp, and there is a strong chance that it will roll out in-app purchases, ads and other money making steps very soon. An article on Forbes said that Facebook Inc (NASDAQ:FB)’s WhatsApp competitors are nothing in front of it if user growth and popularity is compared, yet they are making money from the messaging apps. The source gave the example of WeChat, a messaging platform, which gets around $7 out of every user. The source calculated the average revenue per user for Facebook Inc (NASDAQ:FB)’s WhatsApp to be around $5 minimum.
More than 30 million messages are communicated on WhatsApp daily. Facebook Inc (NASDAQ:FB) recently released the calling feature for the app. The user growth is steady and increasing. But including ads and in-app purchases could give free competitors are chance to imbibe Facebook Inc (NASDAQ:FB) users. Facebook Inc (NASDAQ:FB) is figuring out how to monetize its messaging app subtly, without annoying its huge fan base. The odds are that Facebook Inc (NASDAQ:FB) will be able to start making billions out of the app very soon, because the company has a habit of rolling out features on its own terms without losing customers and users.
The source estimated that Facebook Inc (NASDAQ:FB)’s WhatsApp user base will reach 1.37 billion monthly active users a month this year. Facebook can easily get $7 per user and get piles of cash out of the messaging app, which is also available for web and PC.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).