Apple Inc. (NASDAQ:AAPL) CEO Tim Cook, ever the proponent of his company, has told a reporter in the Sun Valley conference to get a new phone, hinting that he preferred to see an iPhone being carried around by the reporter.

The tidbit about the Apple Inc. (NASDAQ:AAPL) chief comes from Bloomberg as the news outlet is reporting about the ongoing Sun Valley conference. Jon Erlichman, senior correspondent for Bloomberg, shared the trivia to Emily Chang, Bloomberg West host.

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According to Erlichman, the Apple Inc. (NASDAQ:AAPL) CEO saw that a Bloomberg reporter was carrying around a Samsung smartphone and politely suggested a change of brand and phone. Erlichman explained:

“The Byte for you is 1, as in the number of phones, Tim Cook the CEO of Apple has politely suggested be upgraded by our own Bloomberg reporter who ran into Tim Cook here at Sun Valley. [She] started asking questions, she just so happens to be a Samsung phone user, and Mr. Cook immediately spotted that, always the salesman, even at Sun Valley.”

Chang noted that she liked the fact that Erlichman found out that Cook told people to get an iPhone and that Ben Silverman is talking to people on the ground about Pinterest. Chang then said in jest that the executives at Sun Valley are doing their jobs and that who cares about deals. Sun Valley has been notorious in the past for being the event where a lot of mergers and acquisitions are born.

Erlichman reacted by saying that people need to let loose and have fun. However, he said that the comment coming from the Apple Inc. (NASDAQ:AAPL) boss shows that there is a lot of competition during this conference.

Meanwhile, according to Bloomberg, the iPhone-maker has committed to releasing its very own diversity report “at some point”. A lot of technology giants have recently reported on diversity in their workforce.

Watch the video below.

 

Apple Inc. (NASDAQ:AAPL) shareholders includes Morris Mark’s Mark Asset Management which said at the end of the first quarter of 2014 that it had 32,029 shares in the company. Another hedge fund which has invested in Apple is Roumell Asset Management managed by Jim Roumell which said it had 31,031 also in the same period.

Disclosure: None

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