A social networking service or site is a place in cyberspace where we build social relations. Such networks makes it easy for people to find likeminded groups or individuals easier. This form of socialization did encounter controversies at the beginning but now it is widely accepted all over the world. Through social networking sites we are able to share our happiness not to just a room full of people but to the entire world. Also we seek help and condolence in our grief to those who care to listen while remaining anonymous if we so choose. But that’s just one aspect of social networking.
Businesses have found a new way to reach out to its potential customers via the social networking sites, for example if we consider a facebook page, all followers of that page in theory should be enthusiastic of the page’s subject matter. Here lies the opportunity for the marketers, the marketer can now seek out relevant pages to his/her product and only a single thoughtful posting can spread the word worldwide. Following the overwhelming success of facebook and tweeter and some other major social networking sites, many new social networking sites are now making their appearance. It is becoming increasingly difficult for marketers to focus on a single site.
If you are an Indian or seeking to penetrate India’s market the following article will surely help you find more about the India’s preferences for social networking sites. Please follow the link to know about 10 Most Popular Social Networking Sites in India.