Since you have stumbled upon this article, it is safe to assume that you are looking into the smartphone market to buy one. In today’s market, Apple seems have the upper hand over its competitors with its iPhone, yes, iPhones are a delight to own and use, they are designed with heavy emphasis on aesthetics, they are wonderful to look at. But the downside to all this is, in general the iPhone costs a bit more than its counterparts, and sometimes performance wise other brands do surpass its apple counterpart not by much though. Also, another thing to point out here is the difference in the operating systems, almost all competing brands use the android operating system, in my opinion, which is a little bit flexible, you can tweak it and do some tinkering if you are into that kind of thing. The app library of Android phones is also bit more diverse and slightly bigger in size.
In the end it all comes down to personal preferences. If you are looking to get yourself a high end smartphone, I think I can direct you to a blog post of insider-money where you can read about the current high end smartphone market and the worthy competitors to Apple’s iPhone. Just follow the link to 5 Smartphones That Are Better Than iPhone to learn more.