In an article on Digital Trends, Simon Cohen said that after years of launching, Google Inc (NASDAQ:GOOGL) Glass is still unable to make its way to the mainstream markets. The main reason behind the failure is lack of usage and benefits for the general public. There was a hype at the start when Google Glass was launched. As the time passed, developers have noticed that despite its charisma and style, Google Inc (NASDAQ:GOOGL) Glass is becoming a failure. The source quoted a study which says that 9 out of 16 Google Glass developers have ceased to do programming because of the lack of customers and users interest.
Used Google Inc (NASDAQ:GOOGL) Glass APIs are also not used by the mainstream developers now. Cohen said that once, used Google Glass APIs were sold for around $1,500 but now there is no one to buy them.
The source also quoted a Google Inc (NASDAQ:GOOGL) Glass user which lamented some of the major problems of the device. He thinks that taking pictures is the only task that is done by majority of the users of the Google Inc (NASDAQ:GOOGL) Glass whereas the device of this level must be used for other useful means in life. Google Inc (NASDAQ:GOOGL) needs to educate people about how this device can actually bring real benefits for them in day to day tasks.
Battery life is another major issue for Google Inc (NASDAQ:GOOGL) Glass. The glasses only lasts for 3 hours so the claim of Google Inc (NASDAQ:GOOGL) that it is a wearable device which people can wear and do daily tasks easily gets crushed as a wearable device must last longer than 23 hours.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.