Activision Blizzard, Inc. (ATVI) Finally Takes Mobile Gaming Seriously


While Activision Blizzard, Inc. (NASDAQ:ATVI) makes great games for PC and gaming consoles, the company has been a slow starter in the mobile world. Whereas its rival Electronic Arts Inc. (NASDAQ:EA) has launched many games over the years for smartphones and tablets, Activision Blizzard, Inc. (NASDAQ:ATVI) never took mobile gaming that seriously and only launched a handful of games in the same period. But as a recent article on re/code pointed out, Activision Blizzard, Inc. (NASDAQ:ATVI)  is now taking mobile gaming seriously by launching the new versions of its two bestselling games on mobile and adopting different strategy for both of them.

The Focus is on Being The #1 Video Game Company: Activision Blizzard, Inc. (NASDAQ:ATVI)’s CEO

Activision Blizzard, Inc. (NASDAQ:ATVI) will launch  its game ‘Skylanders: Trap Team’ for Kindle Fire, Android Tablets and iPad, identical to the version that it will release for Xbox One, Xbox 360, Playstation 3, Playstation 4 and other consoles. The app can be downloaded for free and will provide the gamers with two options of either using touch controls or a physical gamepad. The physical gamepad will be bundled with the Bluetooth ‘portal’ that will also hold the game’s interactive toys and this whole package will retail for $75. It’s important to note that the previous versions of Skylanders that were launched on mobile, were basically the watered down versions of the game and this will be Activision Blizzard, Inc. (NASDAQ:ATVI)’s first launch of an identical version.

The second game from Activision Blizzard, Inc. (NASDAQ:ATVI), Call of Duty: Heroes is in a lot of ways similar to the current champion of the mobile gaming scene, Clash of Clans. This game won’t be identical to its PC or gaming console counterparts, but it will be the first time Activision Blizzard, Inc. (NASDAQ:ATVI) will be launching a version of this game for free. So even though Activision Blizzard, Inc. (NASDAQ:ATVI) is launching two different games, its following two completely different strategies to sell them.

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