Amazon.com, Inc. (NASDAQ:AMZN)’s newly-launched Echo is just a fancy speaker with artificial intelligence, Cadie Thompson of CNBC.com said in a report.
Amazon.com, Inc. (NASDAQ:AMZN) launched Echo without the usual fanfare of its product launches.
“There wasn’t a lot of hype surrounding the event. Amazon rolled out the news on its website followed by a tweet – so no formal announcement, no big event with their Fire Phone. Instead, they took a much quieter approach,” Thompson said.
However, it does not seem that Thompson is not all that impressed with the device.
“Basically, what Echo is is a fancy speaker that apparently has some artificial intelligence so that it can actually learn from its users,” Thompson said.
According to the CNBC.com reporter, the Amazon.com, Inc. (NASDAQ:AMZN) Echo can answer questions through Wikipedia and other sources.
Thompson compared it to the likes of Apple Inc. (NASDAQ:AAPL)’s Siri and Microsoft Corporation (NASDAQ:MSFT)’s Cortana, except it is from the electronic retail giant. She said that the only difference with these personal assistants, as well as Google Inc (NASDAQ:GOOGL)’s personal assistant, is that it lives in a speaker instead of a mobile device.
The reporter said that the device may only have been produced to provide more value for Amazon Prime users as they are believed to be the target of Amazon Echo.
The Verge says that Amazon.com, Inc. (NASDAQ:AMZN) will be sold for $199. However, due to a limited offer, early adopters will get the device at $100 off. Nonetheless, it should be noted that only those invited to buy the device now have access to it.
Amazon.com, Inc. (NASDAQ:AMZN) shareholders includes Ken Fisher’s Fisher Asset Management which reported owning about 2.47 million shares in the company by the end of the second quarter.