, Inc. (NASDAQ:AMZN) has recently announced that it has introduced Amazon Simple Notification Service (SNS) that will improve the shopping experience for, Inc. (NASDAQ:AMZN)’s customers and other businesses from mobile platforms. The service was release to be primarily compatible with Apple Inc. (NASDAQ:AAPL)‘s iOS 8 that has been released a couple of days ago, but it also works with Windows-mobile devices and a variety of Android-based devices.

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The new¬†Apple Inc. (NASDAQ:AAPL)’s iOS 8 Interactive Push Notifications allows apps to post custom options in the push banner and allows users to interact with apps without opening it or moving it to the foreground. Therefore, iOS 8’s Interactive Push Notifications, combined with, Inc. (NASDAQ:AMZN)’s new service, businesses will be able to engage their customers, even if their app is not active on their iOS 8 device.

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