Amazon.com, Inc. (NASDAQ:AMZN) has launched a series of Kindle store devices starting from 2007 onwards. These devices were a big hit among book readers. This had actually transitioned people from books to the tablets. The company offered over one million books at various price ranges through Kindle Stores. Amazon had launched their new all-you-can-read Kindle Unlimited e-book subscription service. Pete Pachal, Tech Editor at Mashable, talked on Fox Business about this new Amazon product.
Amazon.com, Inc. (NASDAQ:AMZN) said in its launch that subscribers can access (either read or listen) all the books at $9.99 per month. They have included around 600,000 books and more than 2000 audio books in this subscription.
Pachal thinks that this is an overstatement from Amazon.com, Inc. (NASDAQ:AMZN), as they just give 600,000 books, when compared to 3 million books in their Kindle store.
Will this subscription include the latest, hottest and most in demand books? Pachal feels that it may include just a few of those. He thinks that they should have publisher participation in order to get those in demand books available in this subscription, but he said that he did not see any such meetings happening. However, he thinks that there are some popular books available in their list which includes the Harry Potter series, the Lord of the Rings series, and more.
He added that newspapers and magazines are not part of this subscription service and that these are available separately for the Kindle under separate subscriptions.
Pachal feels this new launch from Amazon.com, Inc. (NASDAQ:AMZN) is like applying the Netflix, Inc. (NASDAQ:NFLX) model to books. He thinks that television viewing has been a day-to-day activity for almost everyone and the Netflix model makes use of that habit and cultivates an online streaming habit. However, book reading is not a day to day habit for everyone, although there are some book worms who do that. Because of this, he feels that cultivating this habit of reading books through online subscription is a daunting task.
“So it’s hard to see if this is going to be successful. There really aren’t many other people in the space because it’s again very hard to get publisher participation.”
He thinks that if anyone can make this successful, it can only be Amazon.com, Inc. (NASDAQ:AMZN) as they are a very big company.
He also thinks that this could fuel the problems between Amazon.com, Inc. (NASDAQ:AMZN) and leading publishers in America.