In an article on New York Times, It was reported that Amazon.com, Inc. (NASDAQ:AMZN) is making a deep plunge into the gaming industry. Recently, it bought Twitch, a streaming service where gamers stream and upload their walkthroughs, game play experiences and videos. Today. Twitch has announced that it is going to acquire GoodGame, a company which has pro gamer teams and conducts gaming events for big companies and sponsors. Amazon.com, Inc. (NASDAQ:AMZN) is making importunate decisions in the gaming, entertainment, and streaming industry.
Gaming industry revenue is brushing $20 billion, greater than the music industry and just close to the movie industry. Amazon.com, Inc. (NASDAQ:AMZN) bought Twitch for $970 million. The company is conducting major gaming events and doling out millions to the gamers. Twitch has a lot of gamers who represent Amazon in the major events.
More than 70 million people watch e-sports on internet and TV, according to a survey quoted by the source. Universities are rolling out hefty scholarships for professional gamers. The source said that a university distributed around $500,000 in gamers. Just in July, Amazon.com, Inc. (NASDAQ:AMZN)’s Twitch got 55 million people, who visited the website for viewing, interacting and engaging with each other. Amazon.com, Inc. (NASDAQ:AMZN)’s Twitch and GoodGame are becoming the major source of revenue for gamers. They can monetize with ads, videos, subscription models and direct fees. A gamer, Peter Drager earns around $200,000 a year from gaming, according to the source.
Amazon.com, Inc. (NASDAQ:AMZN)’s Twitch management and GoogGame CEO refused to comment on exact details of the deal. Amazon.com, Inc. (NASDAQ:AMZN) is likely to launch its gaming console or online gaming service in the future. The company is crafting a plan to monetize the gaming industry.