Amazon.com, Inc. (AMZN) Prime Membership Up By 53% Despite Price Increases

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Amazon.com, Inc. (NASDAQ:AMZN) disappointed investors with its quarterly report but there is still an element of hope, which surfaced this Thursday when Amazon.com, Inc. (NASDAQ:AMZN) revealed its profits. Amazon’s Prime delivery program business is also depicting positive signs. Amazon.com, Inc. (NASDAQ:AMZN) increased the price of Prime program in 2014, but still, the memberships rose by 53%. Amazon’s gross profits margins are also sound and hit the highest levels since 2011.

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An article on Wall Street Journal took a look on this mixed up picture of Amazon.com, Inc. (NASDAQ:AMZN)’s position. The source said that although increased gross margins are a good sign for Amazon.com, Inc. (NASDAQ:AMZN), investors must not get carried away. Amazon invested heavily in multifarious areas in the past recent months. They are now coming back with some profits. The real question is for how long Amazon.com, Inc. (NASDAQ:AMZN) can show these strong profits. It is quite possible that Amazon.com, Inc. (NASDAQ:AMZN)’s margins will drop drastically sooner or later. A minute spike in Amazon profits or stock position must not blur the complete, real picture. Amazon stock went up by 13% after these positive reports but investors remain skeptical.

The source also said that Amazon.com, Inc. (NASDAQ:AMZN) has a unique history and ability to surprise the investors and recent good news from the company might be the start of a sustainable, long profitable era of 2015. Amazon.com, Inc. (NASDAQ:AMZN)’s announcement to reveal its Cloud business is symbolic, according to the source. It will not make key differences in the thinking process and perspectives of the Street.

Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN).

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