In an article on on CNBC, , it was reported that a new tool used by analysts has revealed that Amazon.com, Inc. (NASDAQ:AMZN) has a strange trend since last five years according to which, it goes up by huge percentages before Christmas, Black Friday and Thanksgiving and come down to its knees afterwards. This year, the company is following the same lines. After 52-week low, the stock is up by 16%. Amazon.com, Inc. (NASDAQ:AMZN) offers massive deals and offers each year near Holiday Season. There were at least five occasions in the past which depicted the trend in which Amazon.com, Inc. (NASDAQ:AMZN)’s stock went up before the peak season. It gained median of around 20% in 30 days period before Holiday Season at one occasion and experienced a loss of 2% median in 30 days after the peak season.

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The trend was calculated by the tool Kensho, which is used by Hedge Funds globally to premeditate and analyze the stock positions.  An expert said that people are using deals and offers from famous websites like Amazon.com, Inc. (NASDAQ:AMZN) massively. They rush to these websites weeks before the holiday season. This takes Amazon.com, Inc. (NASDAQ:AMZN) stock high before the peak sales season.

The source quoted Reuters, which has done a poll about Amazon.com, Inc. (NASDAQ:AMZN)’s Q4 earnings from investors. According to estimates, the company is expected to hit $29.75 billion, which is 16% up as compared to the last year.

Last year, Amazon.com, Inc. (NASDAQ:AMZN) announced numerous attractions like Twitch- video gaming platform, cloud photo storage and grocery service. This year, it has announced Echo- a personal assistant device which can be controlled orally. The company is hoping to sustain the upward trend throughout this year. For this purpose, it has opted for a strategy of stepwise offers, which can keep the fans coming back to the websites.

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