Amazon.com, Inc. (AMZN), Netflix, Inc. (NFLX), Google Inc (GOOGL) Take 52% Broadband Streaming Traffic

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Netflix, Inc. (NASDAQ:NFLX) and Google Inc (NASDAQ:GOOGL)’s Youtube are ruling the streaming kingdom for years. But a new report by Sandvine, a company which analyzes the web data usage and trends has hinted that there might be a new strong party in town. Amazon.com, Inc. (NASDAQ:AMZN)’s prime time traffic in streaming has jumped to 2.58% from 1.41% in a year. Although the report does not clearly show which TV shows and music videos/audios were streamed on the metric of number of users, it clearly depicts the improvement of Amazon’s new tactics to gain new subscribers. Netflix, Inc. (NASDAQ:NFLX), as expected, is the ruling company in steaming. This year, it took one third of streaming traffic from North America. Google Inc (NASDAQ:GOOGL)’s Youtube takes 14% traffic.

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In the past, reports from Sandvine were cited by Google Inc (NASDAQ:GOOGL) and Netflix, Inc. (NASDAQ:NFLX) to brag about their broadband traffic usage. Amazon.com, Inc. (NASDAQ:AMZN) has launched some successful TV shows like Transparent, but it is hard to locate the improvement areas which added this 1.17% increase in traffic. Re/Code reported this news and said that there is a high chance that people who are already signed up for Amazon.com, Inc. (NASDAQ:AMZN) are using the content service of ecommerce giant more than before. Netflix, Inc. (NASDAQ:NFLX) and Google Inc (NASDAQ:GOOGL)’s Youtube are growing rapidly outside the US as well so there is a scarce chance that Amazon will challenge these streaming moguls in next 3-5 years.

Amazon.com, Inc. (NASDAQ:AMZN) has a subscription model from its streaming service. People can buy content or enjoy TV with their premier accounts. Google Inc (NASDAQ:GOOGL)’s Youtube has an advantage of free access and user based structure. Netflix, Inc. (NASDAQ:NFLX) relies on its imbibing, exclusively produced content.

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