, Inc. (NASDAQ:AMZN) has announced that it is rolling out five new pilots in order to let the fans watch them free and decide whether the company should keep up with them or not. The third series of pilots include three comedies and two dramas. This will be the shortest of all the, Inc. (NASDAQ:AMZN)’s pilots released up till now. The first series had fourteen pilots whereas the second series included ten pilots. CNBC’s Julia Boorstin reported on this issue in a program and said that the third pilot series will be packed with big names. In July this year,, Inc. (NASDAQ:AMZN) announced that it is going to spend no less than $100 million on original content production domain this quarter, which is greater than the investments made by the company in the previous quarters.

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Boorstin said that, Inc. (NASDAQ:AMZN) has claimed that the viewers of its second pilot series were twice the number of viewers of the first series, but the company didn’t release any numbers to second this claim. She also said that apparently,, Inc. (NASDAQ:AMZN) is looking to beat Netflix, Inc. (NASDAQ:NFLX) in the original content domain. Netflix, Inc. (NASDAQ:NFLX) announced that it will spend $320 million on originals this year, which makes it $80 million per quarter, less by $20 million as compared to Amazon’s quarterly spending. Amazon is also offering free shipping, streaming music and prime video on its original content products in order to stand out in the competition.

CNBC’s Jon Fortt also commented on this development and said that companies are investing heavily in the content domain.

“When you look at how much they are spending on content, this whole ecosystem is spending on content, Netflix, Inc. (NASDAQ:NFLX),, Inc. (NASDAQ:AMZN), look at Twitch, you factor that in, that’s a lot of money. You have got a hope, if you are an investor that really starts to pay off a couple of years down the line,” said Fortt.

Ken Fisher‘s Fisher Asset Management is one of the biggest shareholders of, Inc. (NASDAQ:AMZN), having about 2.47 million shares of the company.

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