Bloomberg’s Jon Erlichman talked about Amazon.com, Inc (NASDAQ:AMZN)’s budget and capabilities of making its own TV shows in a program. He said that unlike what most people think, Amazon has extraordinary budget and resources for making its TV shows and it’s no less than any TV show mogul like HBO or other mainstream TV channels. He said that Amazon is now taking TV show production very seriously and sees a lot of potential revenue in it. Amazon.com, Inc (NASDAQ:AMZN) TV show production has been dull since a past few months, but it’s likely to get a boost in the coming days because the higher authorities are already readying the company for making big switches in terms of streaming strategies.
“In case of Amazon, Amazon.com, Inc (NASDAQ:AMZN) has started making original TV shows to keep amazon shoppers happy, people who use amazon prime which is a two day shipping program also get a lot of goodies that are flowing in, including video and it started as just video that Netflix, Inc.(NASDAQ:NFLX) had acquired from other players and now they are very much making their own original shows[…],” said Erlichman.
Erlichman also showed an excerpt from an interview of Roy Price, Director of Amazon TV shows, in his report. Price thinks that the idea that Amazon is lagging behind mainstream TVs like HBO in terms of budget and cast pay is wrong. Price said that Amazon.com, Inc (NASDAQ:AMZN) prefer high quality TV shows that can last longer and can get the attention of the masses. He said that Amazon has top quality resources, budget and cast reach to make amazing TV shows in the future.
Erlichman said that Amazon hasn’t committed to many TV shows. Amazon.com, Inc (NASDAQ:AMZN)’strategy is to launch multiple pilots and then commit to only one or two shows based on the pilot feedback. He said that Amazon.com, Inc (NASDAQ:AMZN) is following Netflix, Inc (NASDAQ:NFLX) strategy which was to go for the originals based on streaming and put every effort in it to beat the competitors.