Amazon.com, Inc. (AMZN) Unveils its Mobile Payment App ‘Local Register’

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Amazon.com, Inc. (NASDAQ:AMZN)’s push for the fast-growing mobile payment system received the much-needed boost after the giant online store launched ‘Local Register.’ This represents a credit-card processing device and mobile app, specifically designed for assisting small business owners accept payments from smartphones and tablets. Local Register will also be beneficial to business owners as it will help them keep track of their businesses growth.

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Amazon.com, Inc. (NASDAQ:AMZN) has stated in a press release that business owners who will use the service will have full access to its award-winning and fully dedicated customer support team, as well as other tracking tools. The move essentially places Amazon.com, Inc. (NASDAQ:AMZN) almost at the same level with the likes of Square and other payment processing systems such as PayPal Here and Intuits.

The giant online store has also said that customers who sign up for the service before October 31 will be entitled to a low promotional rate of 1.75%, per card they process on all major cards till January 1, 2016. Local register is set to offer low rates as well as trusted secure payment processing according to the company’s Vice president for Local Commerce, Matt Swann.

Getting started for the service is extremely easy as customers will only need to follow easy steps of creating an account on the official Local register site. The next step will involve purchasing a card reader for $10 followed by downloading the free-app from Amazon.com, Inc. (NASDAQ:AMZN)’s Appstore, or Apple store or  Google Play. Customers will be able to purchase the card-reader at staple retail locations as of August 19.

Customers will recoup the costs of the card reader as their initial $10 transaction fees will be credited back to their accounts once Local Register is in use. Some of the attributes that make Local Register a ‘must have’ payment processing system for businesses is the fact that it accepts all major credit and debit cards at a low flat rate at no hidden charges.

Local Register will also come with business tracking tools that will enable businesses check their bottom line performance, as well as sales trends and peak sales.

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