Amazon.com, Inc. (AMZN) Uses Backward Programming and Feedback System for Successful Cloud Business

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A startling revelation give us an inside look in Amazon.com, Inc. (NASDAQ:AMZN)’s massive Cloud and web services developmental process. Amazon.com, Inc. (NASDAQ:AMZN) Web Services are dominating the Cloud business in the US since years. Other players like Microsoft and IBM are trying to beat the e-commerce giant but cannot achieve success till yet. Recently, Amazon.com, Inc. (NASDAQ:AMZN)’s Andy Jassy said that last year, Amazon.com, Inc. (NASDAQ:AMZN) Web Services launched more than 500 new products and services.

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Jassy says that Amazon.com, Inc. (NASDAQ:AMZN) has a unique way of Quality assurance. The company has a policy that before anyone coder writes a piece of code, he/she will have to write a virtual press release and FAQs page for it. This, Jassy thinks, clears the mind of the developers, increases the quality of the product under development and saves time. When the developer will write a FAQ and analyze the product from the user perspective from the start, it may take time but a plethora of bugs, crashes and customer related problems will be nipped before they arise.

Jassy said that Amazon.com, Inc. (NASDAQ:AMZN) plans its Cloud and web services business completely based on the user input. More than 90% of the plan and future products are planned based on the usability, input, feedback and flaws in the existing products. This user-driven, atypical approach is perhaps the secret to solid, professional and stable Amazon.com, Inc. (NASDAQ:AMZN)’s Cloud business.

Amazon.com, Inc. (NASDAQ:AMZN)’s executive said that if a developer cannot write a striking press release about the product or service, this means that the service is not worth marketing and the project is cancelled.

  Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN).

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