In an article on Forbes, it was reported that Amazon.com, Inc. (NASDAQ:AMZN) is likely to launch more smartphones, even after the failure of its Fire Phone. The source said that Amazon.com, Inc. (NASDAQ:AMZN) did several mistakes on its Fire Phone. It had no imbibing features, a less and converged market and less attractive hardware. Amazon gave two versions, sim-free version and the connective version, but none of these features could give a boost to Amazon.com, Inc. (NASDAQ:AMZN) fire phone.
Ewan Spence, the author of the article thinks that Amazon.com, Inc. (NASDAQ:AMZN) could use its trademark feature and business layer for the popularity of the Fire Phone. This useful and perhaps the only famous thing for Amazon.com, Inc. (NASDAQ:AMZN) is e-commerce. Amazon could use Fire Phone as the front page of its website by using its Fire Phone. Amazon CEO Jeff Bezos has touted to stick to Fire Phone
Amazon CEO Jeff Bezos has touted to stick to Fire Phone project even after the evident failure. He thinks that Fire Phone will need a couple of iterations before his company can judge the destiny of this project. Spence thinks that Amazon.com, Inc. (NASDAQ:AMZN) earned the goodwill of the users by its ebook readers like Kindle and Kindle Fire Tablets. But that goodwill was lost in the Fire Phone project.
Spence referred to the Cliff theory, which states that once the customer confidence is gone, there is a scarce chance that it will come back. Amazon.com, Inc. (NASDAQ:AMZN) will succumb to this failure and its phone business is now doomed. Many companies like Nokia, Siemens, Philips, Ericsson were crushed because of this ruthless fact.
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