Music and Media companies such as Amazon.com, Inc. (NASDAQ:AMZN), Yahoo! Inc. (NASDAQ:YHOO) and Google Inc (NASDAQ:GOOGL) are trying to compete with each other with aggressive strategies and this would push the social media sector in the second half.
CNBC recently reported what might be the outlook for the second half of the year in the social media sector of the market. It looks like the music and media wars between major companies such as Amazon.com, Inc. (NASDAQ:AMZN), Yahoo! Inc. (NASDAQ:YHOO), Google Inc (NASDAQ:GOOGL) and other companies is going to intensify and it is expected that FCC might intervene to end the debate and prevail neutrality.
There is also scope for a lot of M&A as the media giants are looking for digital growth and the social players looking to snap up start-ups. Companies such as Google Inc (NASDAQ:GOOGL) are always looking out for a good prospective start-up to acquire it and become stronger in the media market. We all remember the YouTube acquisition, don’t we? Even the mergers between Dish companies and leading telecom companies hint towards competition getting stronger in the media industry.
Not just this, the world of online advertising has gone to the next level with video ads. Instagram has ramped up ads, Facebook Inc (NASDAQ:FB) has narrowed targeting, while LinkedIn Corp (NYSE:LNKD) is not offering more native content and Twitter Inc (NYSE:TWTR) has started expanding its mobile ad exchange.
The war between the music and media companies such as Amazon.com, Inc. (NASDAQ:AMZN), Yahoo! Inc. (NASDAQ:YHOO) and Google Inc (NASDAQ:GOOGL)to gain market share in the music and media industry has surely heated up with the companies either acquiring start-ups or launching new services. The investors in these stocks would surely be keeping an eye on the developments in the second half as there is a good chance to see M&A in this industry.