After a lot of waits, Amazon.com, Inc. (NASDAQ:AMZN) has finally announced that it is going to launch its much awaited delivery service, dubbed as AmazonFresh in New York. The service will be initially rolled out for prime customers. Customers will be able to place orders for anything, including groceries, toiletries, electronics and daily household items. Amazon.com, Inc. (NASDAQ:AMZN)’s latest delivery service will deliver items at the doorsteps of customers and the company is expecting a lot from this step. Any order more than $35 placed around 10 A.M will be delivered the same day, whereas big orders that are placed during the late hours of the day will either be delivered the same day or next day. In a program on Bloomberg, FreshDirect Co-Founder and CEO Jason Ackerman discussed this latest step from Amazon.com, Inc. (NASDAQ:AMZN).
Ackerman said that he is not surprised at this because this was bound to happen.
” […] It’s a huge industry and it’s really at the early adoption phase on the consumer side so we are not surprised that a lot of players are trying to enter the industry,” said Ackerman.
Ackerman said that his company believes in fresh and the best products. He thinks that Amazon.com, Inc. (NASDAQ:AMZN)’s latest delivery program poses no threat to his company. According to Ackerman, his company is competitive in both commodities and fresh products. Same day deliveries will be a challenge for Ackerman. Amazon has claimed that Amazon.com, Inc. (NASDAQ:AMZN)’s Fresh will be offering same day deliveries. FreshDirect does not offer same day deliveries and it will be a big problem for the company. Ackerman said that his company will be signing up for Apple Pay in the future for making payments easy for the customers.
Ken Fisher’s Fisher Asset Management hold around 2.5 million Amazon.com, Inc. (NASDAQ:AMZN) shares.