Amazon.com, Inc. (NASDAQ:AMZN) launched its Fire Phone in June this year. The company took this step in order to enter into the smartphone industry and to compete with other companies that are already established on the market with their products. Consumer Reports has recently published a review on Amazon.com, Inc. (NASDAQ:AMZN)’s Fire Phone. Discussing this review and drawbacks of Amazon’s Fire Phone in a program on CNBC, Consumer Reports senior editor, Mike Gikas, said that Fire Phone gives a very limited number of options to its users. The primary drawback of this phone is that it doesn’t allow any access to Google Inc (NASDAQ:GOOGL)’s apps and Play Store, which eventually blocks its users from using famous apps.
“It’s more like trapped in Amazon’s retail world. It’s not as though you need that phone to tap into all of the content and wonderful things that Amazon.com, Inc. (NASDAQ:AMZN) has to offer, other phones, my two year old Android phone can get most of the benefits than Amazon offers, what happens with the Fire is that its locked out of Google Inc (NASDAQ:GOOGL)’s Play App store, which prevents people from downloading very popular Google Inc (NASDAQ:GOOGL) apps, things that people count on like Google Maps and Gmail and Google Now, it’s their search engine, this very advanced search tool, and these apps work together in a very interesting and compelling way, that a lot of people like,” said Gikas.
Gikas added that there are a number of hacks through which one can download apps from Google Inc (NASDAQ:GOOGL)‘s Play Store on Amazon.com, Inc. (NASDAQ:AMZN)’s Fire Phone, but normal users will get frustrated from this and no one will like to buy this phone if he can get all the daily tasks done on other phones in an easy and affordable way.
Gikas mentioned also that Amazon.com, Inc. (NASDAQ:AMZN)’s Fire Phone is not awful or really bad, it’s the lack of flexibility which is the issue. He said that Fire Phone’s battery sustains 10 hours of talk time, whereas the market is flooded with phones having batteries with 20 hours of talk time.