, Inc. (AMZN)’s Principled Versatility: Secret of Success in High End Fashion Market?

0, Inc. (NASDAQ:AMZN) is tapping into multifarious domains of business. From phones to food, from books to apparel, the e-commerce giant has not left any area of the contemporary market. High-end fashion is another place where, Inc. (NASDAQ:AMZN) is going to try. In an article on Forbes, Pascal Gobry said that the most astounding thing in, Inc. (NASDAQ:AMZN) which make it stand out from all other companies is its balance between flexibility and rigidity. Gobry calls it ‘Principled Versatility’. Without principles, any company is doomed to die. But there are companies who are clinging too much to the so-called SOPs and principles; they end up losing opportunities that keep spawning around in the market.

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The source mentioned that, Inc. (NASDAQ:AMZN) is a highly innovative company, whose CEO knows how to maintain the perfect balance between principles and new tactics. Amazon gives severe price cuts and squeezes the competitors. When the competitors try to adapt this technique by giving price cuts to their products,, Inc. (NASDAQ:AMZN) give more price cuts along with innovation.

But the strategy of low prices isn’t going to work in high-end fashion, a billion dollar industry where, Inc. (NASDAQ:AMZN) things it can perform extremely well in the coming months. To tackle this,, Inc. (NASDAQ:AMZN) has hired some top-notch talent from the fashion industry. The prices will be high, but, Inc. (NASDAQ:AMZN) is trying to stand out by giving the products like no one else produces. The source said that, Inc. (NASDAQ:AMZN) will have to adapt some unconventional means to flourish in the fashion world.

Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in, Inc. (NASDAQ:AMZN).

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