The race to keep up with Netflix, Inc.(NASDAQ:NFLX) and other competitors in terms of quality original films has seen, Inc. (NASDAQ:AMZN)  increase its investment for its film production unit Amazon Studios while also targeting all customer groups. Amazon Studios director, Roy Price, has told Bloomberg that the main focus for the filming production unit is to focus on all customers rather than focusing on a niche audience.


“At the end of the day the most important critics my point of view are the actual audience and actual customers. You know we don’t go to a focus group which is a tiny subset of the customers we just put it out to all the actual customers,” said Mr. Price, Inc. (NASDAQ:AMZN)’s  Amazon Studios continues to make strides in the ever competitive filming industry having tapped into top talents of the likes of Cris Carter and John Goodman. The director reiterated that Amazon Studios is entirely focused on producing shows that are worth making while at the same time being special for people to remember them for many years to come. Alpha House is one of the productions from the company in the recent past that continues to gather impressive ratings in the filming industry., Inc. (NASDAQ:AMZN)’s Amazon Studios has also launched its set top box, Fire TV of which Price said viewership has seen been increasing since its release as more customers continue to buy it. The director quashed suggestion that Amazon studios might transform Prime into a standalone service just like Netflix, Inc.(NASDAQ:NFLX) so that people can watch their favorite films at no addition costs while also being allowed to ship more.

“I think we are focused on making Prime fantastic which I think we are doing pretty successfully and so we are more focused on that than subdividing it,” added Mr. Price. The director has also praised the pilot process that the company undertakes with the release of new programs emphasizing it allows them to get feedback from customers to ensure the release of films that are able ti command mass audience.

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