Amazon.com, Inc. (NASDAQ:AMZN) is actively courting game developers who can help the company build out an app platform that could compete with the app stores of Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG), Reuters reported.
Gaming is the top revenue generator on smart phones and tablets, which is forcing Amazon to compete in that space for users and developer time, Reuters said.
Last week, Amazon unveiled Fire TV, a streaming device that allows users to play game on their televisions. The company is hiring veteran developers for its in-house gaming studio, according to Reuters.
Analysts have a consensus price target of $415 on Amazon.com, Inc. (NASDAQ:AMZN) which indicates a 31% upside. The consensus rating of the stock is a BUY with a score of 2.73. There are currently 6 Hold Ratings, 24 Buy ratings, 1 Strong Buy ration and 2 Sell ratings on the stock.
The most recent analyst action consisted of S&P Equity Research Reiterating their Sell rating on the stock on April 4th, 2013.
Analysts have a consensus price target of $675 on Google, Inc.(NASDAQ:GOOGL) which indicates a 24.85% upside. The consensus rating of the stock is a BUY with a score of 2.75. There are currently 1 Hold Rating and 3 Buy ratings on the stock.
The most recent analyst action consisted of upgrading the stock from Underperform to Neutral on March 11th, 2014.
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