Amazon.com, Inc. (NASDAQ:AMZN) has started a creativity curriculum for kids, which had attracted a lot of customers. Angela Santomero, Television producer and Creator of shows like ‘Super Why’, ‘Blues Clues’ etc. talked on ‘Bloomberg West with Jon Erlichman. She talked about her latest creation for Amazon Prime, ‘Creative Galaxy’.
Santomero said that one of the reasons of her doing the show for Amazon.com, Inc. (NASDAQ:AMZN) was the fact that she has been a loyal customer of the company, but also because of Tara Sorensen, the Head of Amazon Kids. She was impressed by Sorensen’s creative ideas and vision to come up with this creative curriculum for kids. “Creative Galaxy” is not just another kids program, but it concentrates more on kids’ education.
Santomero said that she and her team have a lot of experience in child development and she made some extensive informative research in order to expose kids to a diverse vocabulary and present them with ideas that might involve art for solving different kinds of problems. She is also excited about the fact that the show also exposes artists like Picasso and Van Gogh to the kids and takes them through an amazing art curriculum.
She also talked on her part in Amazon.com, Inc. (NASDAQ:AMZN)’s pilot program process to arrive at the best possible program for the kids. She said it was a big focus group for her, interacting with kids and parents and getting feedback from them on what the need is and come up with a better show.
Erlichman was surprised with the fact that in spite of Amazon being a huge seller, shows in Prime is advertisement free. Santomero also agreed to the fact that this makes a huge difference between the normal cable television shows and shows in Prime. The design, music, and every other aspect of show motivates kids to actually create stuff.
“Really what we are trying to do is get them to go out and make, but again it is, it’s refreshing.” She said.
Erlichman mentioned about the concern regarding binge viewing since library of shows are available for kids. Santomero emphasized at the point that main objective of the shows is to educate the kids and with the HBO, kids can choose shows they like to learn from and so on. This cannot actually be described as binge viewing since kids learn a lot from different types of shows.
Elrichman discussed about the Piper Jaffray (NYSE:PJC) research findings that showed out of 75 top rated shows in the past 4 years, 12% of them made it to Prime. This shows the fact that Amazon.com, Inc. (NASDAQ:AMZN) does not just create new shows but also buys the rights for famous shows as well. In current scenario they cannot be a competition to Netflix, Inc. (NASDAQ:NFLX) but they are making progress.