The social aspect of content discovery is getting more and more magnified with every passing day. Users around the world find social media platform as their biggest source of content discovery because of the infotainment aspect of the emerging markets. Discussing this trend in a program on Bloomberg, AOL, Inc (NYSE:AOL) Brand Group CEO, Susan Lyne, said that companies are largely influenced by their social media strategy and content discovery domain now revolves around how well you market your social media face.
“Most people are finding the content they want on either Facebook Inc (NASDAQ:FB), or Twitter Inc (NYSE:TWTR) or some of the other social networks, so most sites are seeing most of their traffic coming in not through the front page, but through side doors, that’s a huge change,” said Lyne
Lyne said that you just have to use the social activism and activate the social media for your website or business and this will increase the traffic and popularity. She also talked about Buzzfeed while mentioning the companies that are doing great in terms of materializing the social factor of content discovery into something that can generate revenue and profits. Answering ghe question whether social media platforms are going towards deterioration or likely to lose fame, Lyne said that companies compete with each other and that is the secret of improvements in social media domain.
“Something becomes a little bit too ubiquitous, too successful and then all of the first adapters think I’ve got to move on to some new place,” said Lyne.
She also discussed the social penetration of GoPro Inc (NASDAQ:GPRO) and how GoPro Inc (NASDAQ:GPRO) changed its isolated market domain into something which can be of use to the general public. She said that GoPro Inc (NASDAQ:GPRO) devices are now in people’s cars, bikes and are becoming a day to day product.