AOL, Inc. (AOL) Investing Heavily on Video Live Content


Sports continue to spur growth in Digital Video Content almost the same way; presidential debate did for big Live events. AOL, Inc. (NYSE:AOL) Chairman and CEO Tim Armstrong in an interview on Bloomberg TV shared the same sentiments reiterating the huge investments going to Live-TV events.


AOL, Inc. (NYSE:AOL) is already investing heavily into Original Video Live content as the space continues to gain more traction in the industry. There have been huge investments towards infrastructure development expected to increase bandwidth for customers, to ensure further growth of Original Video Live content, according to AOL CEO.

AOL, Inc. (NYSE:AOL) has already had its fair share of success in the Live content space having been the first company to launch the first Live cable channel for the web. The company continues to invest heavily on video, seen as one of the key areas with great potential for growth in the coming years. AOL has already put up AOL Live as well as Live ads.

“You know, consumers love video and I think they are going to love it even more when it is personalized on every device they have,” said Mr. Armstrong

AOL, Inc. (NYSE:AOL) is currently doing more Live programming, as a result, of developed infrastructure as well as a shift of focus and investments. The need for Live events has grown in the recent past, as a result, of the massive popularity for Live events like the World-cup, Super Bowl and the Oscars.

“I think there are two components, there are things like Live sport and Live events like, the Oscar’s that people want to watch together” said the CEO.

The latest ruling on Aereo Technology has also caught the eye of Mr. Armstrong, who believes that the Supreme Court ruling that Aereo’s Innovative television streaming Service violates copyright law is an indication of tremendous value on TV steaming. The Content and technology in Aereo according to the CEO points out to something that will be of great value in the near future.

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