Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp.(NYSE:IBM)have finally put to rest their rivalry that started at the dawn of the personal computing era as they seek to get more businesses to accept iPhones and iPad’s. The signed agreement will give Apple access to IBM, vast sales force that should be sufficient for recommending Apple Inc. (NASDAQ:AAPL)’sdevices in fields of healthcare and banking. Ros Berger has told CBNC that it is game-on, in terms of competition especially for BlackBerry Ltd (NASDAQ:BBRY) which has for some time been a major player in the space.
“Who really suffers? I mean Apple just took a sword and just stabbed it right into the heart of BlackBerry and said you are done” said Ross Berger.
BlackBerry Ltd (NASDAQ:BBRY) had mastered the Enterprise market for so long but with Apple Inc. (NASDAQ:AAPL) partnering with International Business Machines Corp. (NYSE:IBM), it essentially means it will absorb a huge chunk of the business away from BlackBerry. The partnership perfectly fits the two companies, Apple being the king of consumers and IBM which the king of Enterprise something that BlackBerry Ltd (NASDAQ:BBRY) will struggle a lot to match, going forward.
The partnership is set to be of benefit to both companies especially IBM considering it has a low-revenue base according to Toni Sacconaghi, an analyst at Sanford Bernstein Senior. “I really do think that this is something that could ultimately be material for both. I think perhaps more so for IBM, One they have lower revenue base” said Mr. Sacconaghi.
Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook has already confirmed that Apple has been working closely with IBM for some time to develop a landmark product of which it has materialized in the Enterprise solution segment.
“We assigned some teams in both companies to go look at some things that we could do together, and this was the things that came out and I think it is absolutely huge it’s landmark,” said Mr. Cook.
Apple Inc. (NASDAQ:AAPL)’s CEO on a CNBC interview with International Business Machines Corp. (NYSE:IBM)’s CEO Virginia Rometty emphasized that the partnership takes the best of Apple and the best of IBM without any form of overlapping or competition, resulting in a more complimentary partnership that focuses on the enterprise customer.
International Business Machines Corp. (NYSE:IBM)’s CEO has reiterated that both companies have agreed to work closely to ensure growth of the Enterprise solution with a view of unlocking the mobility of the space while also guaranteeing high level of security.