Apple Inc. (AAPL), BlackBerry Ltd (BBRY): Five Reasons Why BBM Beats iMessage


BlackBerry Ltd (NASDAQ:BBRY) has compared its BlackBerry Messenger (BBM) to Apple Inc. (NASDAQ:AAPL)’s iMessage and listed five ways BBM beats iMessage when it comes to spam.

According to BlackBerry Ltd (NASDAQ:BBRY)’s Jeff Gadway, Apple Inc. (NASDAQ:AAPL)’s iMessage was recently indicated in a WIRED report to have had an increase in spam messages. The head of product and brand marketing for BBM wrote that through BES10, the company’s Enterprise Mobility Management Solution, organizations can turn off iMessage. However, he said that users or organizations do not have to resort to the drastic measure since BBM already has advantages over iMessage with regards to protecting its users against spam messages.

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The first reason BlackBerry Ltd (NASDAQ:BBRY) indicated as to why BBM is superior to iMessage in terms of blocking spam is BBM’s architecture. Using an “invite and accept” system, BBM is said by its manufacturer to be artchitected to protect against spam. In contrast, Apple Inc. (NASDAQ:AAPL)’s iMessage can be used to send spam messages just by people knowing a user’s phone number or Apple ID.

Furthermore, BBM “give’s you control,” Gadway wrote in his post on the BlackBerry Blog. He wrote that users themselves police BBM as there is no way to send a spam message to a particular user without being that user’s contact. As such, spammers may try to add a user as a contact but the control of whether they are accepted as contacts is still in the hands of that user.

BlackBerry Ltd (NASDAQ:BBRY) also pointed out that BBM can further be reinforced by BBM Protected. The enterprise messaging service of the Apple Inc. (NASDAQ:AAPL) rival adds a layer of encryption to BBM, Gadway noted.

Furthermore, Gadway wrote that should a BBM user get a spam message, all he or she needs to do is to block that contact in order to not receive any spam messages from that person again.

Moreover, the company said that BBM is better than iMessage because its spam-fighting features work across any platform the software is installed on.

Among Apple Inc. (NASDAQ:AAPL)’s investors is Carl Icahn‘s Icahn Capital LP which reported about 52.76 million shares in the company by the end of the second quarter of 2014.

BlackBerry Ltd (NASDAQ:BBRY) shareholders include Prem Watsa‘s Fairfax Financial Holdings which reported about 46.65 million shares of the company by the end of the second quarter of the year.

Disclosure: None

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