Apple Inc. (AAPL) CEO Tim Cook Seems to be a Very Good Manager: Sir Richard Branson


Apple Inc. (NASDAQ:AAPL) saw a change in leadership in 2011; post the resignation of Steve Jobs. Tim Cook took over the reins from Jobs as the CEO of Apple. Many people, investors and shareholders had their say in the management of Tim Cook and how Apple has done as a tech company, under Cook. Virgin Group Chairman and CEO, Sir Richard Branson, talked on CNBC about his views on Cook’s management.

AAPL Apple Store 2

In the last more than three years under the management of Cook, Apple Inc. (NASDAQ:AAPL)’s stock has hit an all-time high twice, in 2012 and earlier this month. They also faced fiercest of battles with Samsung and Google Inc (NASDAQ:GOOGL) both in capturing the market share and Intellectual Property-related lawsuits.

“I think that Tim Cook seems to be a very good manager. […] I think the jury is still out on whether or not he is going to be able to innovate in the same way that Steve Jobs did and the team that Steve Jobs had around him. My guess is that he will do a good job,” Branson said.

Branson said that Cook must be good at keeping the talented people under him in the organization and encourage them to innovate better.

Apple Inc. (NASDAQ:AAPL) had their best innovation days under Jobs, when they came out with the iPod and then with the iPhone and the iPad. It looks like Cook is continuing that innovation cycle with the launch of new products. He also displayed his aggressive side by engaging in lawsuit battles with Samsung electronics over the Intelectual Property conflicts.

One of the top shareholders of Apple Inc. (NASDAQ:AAPL) is the Icahn Capital LP, managed by Carl Icahn. As of 30 June, 2014, they hold around 52.8 million shares of the company.

Disclosure: None

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