Apple Inc. (AAPL) Delivers on Hype During Event that “Felt Like a Rock Show”


Apple Inc. (NASDAQ:AAPL) had a lot to live up to today at their large event unveiling several new products, including one completely new product category, and according to CNBC’s Josh Lipton, who attended the event, they did just that during an event that “felt like a rock show” at times. He recounted the experience on CNBC today.

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“You saw this kind of rush to get inside, you walked into this auditorium, at least a couple thousand people, tremendous amount of energy, of enthusiasm, it felt like a rock show at certain points especially when Tim Cook took the stage, he introduced; remember, he made a promise to enter this new product category, he made good on that promise with this watch. At times he was receiving standing ovations from the crowd, a lot of hooting, a lot of hollering, people taking pictures, so tremendous energy inside that auditorium,” Lipton said.

Lipton believes the leaks leading up to the event of what were to be expected were accurate enough that Apple Inc. (NASDAQ:AAPL) did not disappoint with their product unveilings. There were the expected two new sizes of the iPhone 6, a standard model with a 4.7-inch screen, and the iPhone 6 Plus with a much larger 5.5-inch screen, in addition to speed and camera upgrades, with the camera given particular emphasis during the event.

Meanwhile, the Apple Watch (it will not be dubbed the iWatch as had been anticipated) was also well received, with a focus on its technical innovations and the traditionally styled dial on the side of it that can be used to control some of the functions of the watch. The Apple Watch will be made available in different styles, with at least three versions: standard, sport, and an 18-carat gold version. No pricing is yet available on Apple Inc. (NASDAQ:AAPL)’s Watch.

Apple Inc. (NASDAQ:AAPL)’s shares have fluctuated greatly throughout the day, rising at one point to nearly $103 before sliding back below $97 later in the day. They have since rebounded to remain nearly level from where they began the day at $98.36, on an understandably massive volume of trading of 160 million trades today.

Carl Icahn’s hedge fund, Icahn Capital LP is the largest Apple Inc.(NASDAQ:AAPL) shareholder with over 52 million shares  in the company.

Disclosure: none

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