Apple Inc (AAPL), Google Inc (GOOGL): iOS Leads App Activations Compared to Android in Q2 2014


Good Technology Mobility Index follows and analyzes usage and growth of mobile apps and platforms. For many years, the fight between Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) have been about the Andoid’s power and iOS’s beauty. Both these tech giants tried hard to gain dominance in the market, with Windows OS filling the rest. Good Technology Mobility Index Report highlights the shares in apps, platforms and device preferences every quarter.

           Google Inc (NASDAQ:GOOGL), Q2 results, ad revenue, overall revenue, is google a good stock to buy

The leader in secure mobility has announced the key findings from the mobile industry for Q2 2014,  in its eighth quarterly report. In Q2 2014, Custom built apps encountered a double digit growth as in the previous quarter, but instant messaging app, business intelligence app and customer relationship management (CRM) app also saw significant growth in activation numbers compared to previous quarters.

The report highlighted the overall summary of activations and apps usage. Firstly, in the enterprise app activation, Google Inc (NASDAQ:GOOGL)’s Android apps have gained four percentage points of total activations from the first quarter, eating these numbers from Apple Inc. (NASDAQ:AAPL)’s iOS. Android apps currently has 12% of total enterprise app activations.

In the enterprise app category, Document editing apps were the most widely used apps in the last few quarters. The trend continued even in the second quarter of 2014, securing the top spot as the widely used enterprise app. Custom apps went on the third spot for most activated app category in the first quarter of 2014, but secure instant messaging (IM) app surpassed the Custom app and conquered that spot in the second quarter. IM app also maintained its position as most widely used app for smartphones. Custom app activations showed consistent growth in the last few quarters, which continued even in Q2 with a quarter over quarter growth of 25%.

Business intelligence app activations displayed a dip in the first quarter, but started growing in Q2 and posted a 200% quarter over quarter growth. Business intelligence app restored its position as the fastest growing app followed by CRM app. The total activations of Customer relationship management apps have increased seven times from Q1 to Q2.

In the device activation category, Google Inc (NASDAQ:GOOGL)’s Android has absorbed five percentage points of total activations from Apple Inc (NASDAQ:AAPL)’s iOS total activation of 72% in Q1. Android currently has 32% of total activations compared to 67% of iOS total activation. 

Some industrial sectors like Financial services, business services and manufacturing grew significantly in terms of app activations. Government sector also grew by 5 percentage points in iPad activations.

Good Technology Mobility Index Report clearly indicates that Google Inc (NASDAQ:GOOGL)’s Android is slowing catching up to Apple Inc. (NASDAQ:AAPL)’s iOS, but still iOS dominates the majority of activations.

Disclosure: None

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