Apple Inc. (AAPL), Google Inc (GOOGL), Sony Corp (SNE): September is a Busy Month for Smartphone Makers

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The month of September might be the game changer for the companies that bank their hopes on the mobile gadget sales. Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOGL), Sony Corp (NYSE:SNE), Samsung Electronics and many other leading companies in the smartphone market plans to launch their brand new phones in the month of September. Many analysts started doubting the credentials of these leading mobile companies, since they have started losing grounds to the phones from Asian companies like Xiaomi, Gionee, etc. All the expected September launches and announcements were discussed in a Yahoo! Finance article.

Apple AAPL Store insider

The new smartphones launched by these leading companies might be packed with variety of features to attract the consumers. According to some rumors, Apple Inc. (NASDAQ:AAPL) might launch their two large screen smartphone models at an event on September 9 and subsequently they might launch their iWatch later this year as well. Apple’s move to go bigger from their traditional 4″ model is to intensify the competition with the larger screen phones from Samsung and other rivals.

Apple Inc. (NASDAQ:AAPL) witnesses a cycle of share prices increasing before the launch of their new model and eventually dropping after the launch. In the month before the last two Apple’s launches, they have gained an average share value increase of 8% and dropped at an average of 4% in the month after the launch. Since the month of April, Apple’s share values has increases by a whopping 33% and hit an all time high as well.

Google Inc (NASDAQ:GOOGL) has also made their intentions clear to step into the large screen market by coming up with a 5-inch Moto-X+1 and a 6-inch Moto S smartphones. They are expected to make an announcement about their new mobile phones on September 4. Google is currently in process of selling Motorola to Lenovo, but the deal announced earlier in January has not been finalized yet.

Samsung Electronics and Sony Corp (NYSE:SNE) are expected to make announcements on their newest phones at the Internationale Funkausstellung Berlin (IFA), German Tech Conference. Samsung Electronics has made some inroads into the market with their Galaxy S5 phone, but the sales of S5 did not meet the expectations of the company. Analysts think that the expected Galaxy Note 4 launch from Samsung might not gain grounds back for the company.

Sony Corp (NYSE:SNE) has also struggled in the recent past and they even reduced their sales forecast for the fiscal year to 43 million from the initial 50 million devices forecast. They have made a teaser on the Facebook about their newest Xperia M2 Aqua smartband, which is a water-proof fitness tracker, which might attract some swimmers. But the analysts think that this product might not improve the company’s market position.

LG and Asus are also planning to come up with their own smartwatches, which might compete against the iWatch from Apple Inc. (NASDAQ:AAPL). Analysts thinks that the smartphone market might never go back to the golden days. Although, the consumers might have tons of options in the coming days in the smartphone market.

One of Apple Inc. (NASDAQ:AAPL)’s top shareholders is Icahn Capital LP, managed by Carl Icahn. The hedge fund reported owning 52.76 million shares of the company by the end of the second quarter this year.

Disclosure: None

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