Apple Inc. (NASDAQ:AAPL) is increasingly focusing on retail these days as is evident from the recent job listings by the company. 9to5Mac, a website dedicated to Apple Inc. (NASDAQ:AAPL) and its products recently published a story, highlighting that most of the recent job offerings at Apple Inc. (NASDAQ:AAPL) are for its marketing division.
Apple Inc. (NASDAQ:AAPL) ‘s customers, especially iPhone users are most loyal to the brand, but it seems that the company wants to take up their loyalty one step further. The reason for this is, one of the job listings by Apple Inc. (NASDAQ:AAPL) reads ‘Program Manager — Loyalty, Global Retail Marketing’ and this job would focus on creating ‘learning and services strategies’ that would be designed to ‘inspire’ loyalty among Apple Inc. (NASDAQ:AAPL) ‘s customers. Another listing is of ‘Senior Event Manager’, who will help in maintaining the public perception of Apple Inc. (NASDAQ:AAPL)’s brand by conducting online and in-store events along with experimental marketing and outreach plans.