Well, we know by now that Apple Inc. (NASDAQ:AAPL) is going towards an integrated smart home system where every home appliance and security system can be controlled using a single device. Apple is not the only on in this space, it has very tough competition from the current No.1 brand in the world, Google and also Samsung which is gaining market share in the smartphone segment.
In fact, Apple Inc. (NASDAQ:AAPL) is losing its smartphone market share to Samsung due to the bigger screen phone Samsung brings into the market. The iPhone 6 might be Apple’s answer to its competitor Samsung. Coming to the smart home system, Apple might be the one preferred by most people in the USA as people love Apple products and almost everyone uses an apple product. Moreover apple is trying to develop a software based approach which can be deployed using the current digital device the customers have.
In a recent interview on CNBC, Peter Misek, the managing director of Jefferies & Co. said:
“We are looking for something that makes the average American automate their home and if I were to pick to pick anybody, I would think Apple Inc. (NASDAQ:AAPL) would probably be the best one at it. They make everything really easy to use.”
When asked if Apple Inc. (NASDAQ:AAPL) was already not doing that by integrating iPhone with Thermostat and security systems, Misek said “They are already doing it in pieces but there is not a single platform where you can basically do all at once” Misek said that people are looking for more of a home central control unit where people can control everything from a single device which they can also carry with them everywhere.
Apple Inc. (NASDAQ:AAPL) is certainly going that way and as it is already very popular in every household in the US, it might as well win the race.
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