Apple Inc. (AAPL): Intent for Buying iPhone 6 at a High


William Power from R.A. Baird recently did another of his surveys of U.S. potential smartphone buyers in July and found that the intent to buy the rumored iPhone 6 from Apple Inc. (NASDAQ:AAPL) is higher than what the intent was when the iPhone 5s had already been announced. Barron’s reported Powers’s survey on one of its blog posts today. Power has also reiterated his ‘Outperform’ rating on Apple Inc. (NASDAQ:AAPL)’s shares with a price target of $105.


In his survey report, Power has written that 6.8% of his July respondents stated that they intend to buy Apple Inc. (NASDAQ:AAPL)’s iPhone 6, up from 4.4% in February. He also mentioned that the interest could rise higher when the new device is unveiled by Apple Inc. (NASDAQ:AAPL) in September. The people awaiting to buy the iPhone 6 the most are the ones who already own some model of the iPhone, which is 34.4% of the respondents. Power specifically highlighted that users with the newest versions of the iPhone are the ones who are most likely to upgrade to the soon to be launched version.

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