Apple Inc.’s (NASDAQ:AAPL) release of the iPhone 6 will be a “pretty big deal,” Brian Marshall said in a recent discussion CNBC.
The ISI Group senior managing director who also runs the company’s Technology Team and is the group’s IT Hardware and Data Networking analyst said that Apple Inc. (NASDAQ:AAPL) is expected by his firm to have a blowout performance in terms of iPhone sales during the December quarter of the year because of the iPhone 6’s potential. The iPhone will likely be launched at the end of the current quarter but its effect will be felt by the company during the last quarter of the year.
“Obviously, it is probably going to come at the end of this quarter, late in September. [We are] probably going to get only a couple of days of buying in the quarter, so this quarter does not really matter from a numbers perspective in our view. The real important quarter is obviously December. We currently project in the low 60 million range and that is basically going to be supply-constrained. There is so much demand for this phone. We call it the mother lode of all Apple upgrade cycles,” he said.
Marshall pointed out that Apple Inc. (NASDAQ:AAPL) can count on its huge iPhone 6 user base to fuel its iPhone sales in the last quarter of the year. Explaining the potential for the next iPhone, he noted that there is a large percentage of current iPhone users who are using older versions of the Apple Inc. (NASDAQ:AAPL) smartphone. These people, he said, will likely want to buy the iPhone 6 when it comes out.
“If you think about their installed base of iPhones worldwide, it’s about 300 million units. We estimate about 100 million is iPhone 5s, in other words, phones which are not eligible for the upgrade. Anything else, [or]200 million units, we think want to upgrade to the iPhone 6, the larger form factor phone. There is going to be a lot of wood behind this era when it comes out and we think that is going to be a pretty big deal.”
Watch the video below where Brian Marshall also discussed the possible margin for Apple Inc. (NASDAQ:AAPL) for the iPhone 6.