Apple Inc (NASDAQ:AAPL) has recently retained the US smartphone market share lead. This has happened amidst the expectations from many that Samsung Electronics might soon take over the Apple as the leader in the US smartphone market. Jim Cramer talked on CNBC about how Samsung’s fall has positively impacted Apple.

Apple AAPL

Cramer thinks that Apple Inc (NASDAQ:AAPL) has done a remarkable job in the last few months with their products and technology. But he feels that the Samsung Electronics recent dip in sales has contributed a lot towards Apple’s increase in sales.

“[…] Really one of the key stories behind Apple’s rise, is the dramatic fall of Samsung dating back from a very weird […] commercial. That was the worst commercial I can recall […],” Cramer said.

Cramer pointed out that the Samsung’s sales were at its peak when the commercial was released, post which the sales started dropping.

Apple Inc (NASDAQ:AAPL) has recently made a deal with International Business Machines Corp. (NYSE:IBM) to boost the iPad sales. Apple’s tables sales have declined in the last two quarters and the deal with IBM intend to improve the tablet sales. According to the deal, IBM would recommend the iPad and the iPhone to their clients along with more than 100 business mobile apps designed through a collaborative effort from Apple and IBM.

Cramer thinks that this deal between Apple Inc (NASDAQ:AAPL) and IBM was a direct attack on Samsung. He thinks that through this deal, Apple could impose the sales of iPad and iPhone on many businesses.

“[…] Apple took share back from Samsung. Apple got cooler. Apple addressed some of the concerns that the street had about China and Apple has left other companies in the dust, including Nokia,” Cramer added.

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