Apple Inc. (AAPL) Losing Market Share to Google Inc. (GOOG) Due to Prices


Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook threw a punch  on Google Inc. (NASDAQ:GOOG) at the recently held software developer’s conference claiming that many people were leaving Android for iOS but failed to address cost issues that continue to make Google products more attractive. Google’s Android commands an 80% market share because it is extremely cheap and well distributed through partnerships with the likes of Samsung.

Apple Inc. (AAPL), Google Inc (GOOGL): Who is Winning the Tech Battle

Apple Inc. (NASDAQ:AAPL) is currently fighting two battles both on the hardware side against Samsung and on the Software front against Google Inc. (NASDAQ:GOOG). Many app developers first develop their apps on iOS but later shift them to Google’s Android for the sole purpose of enjoying the benefits of higher coverage.  The price barrier continues to be the biggest challenge that has greatly hindered the growth of Apple products compared to Google.

Former MySpace CEO, Michael Jones, believes that for Apple Inc. (NASDAQ:AAPL) to gain a sizeable amount of market-share in the competitive smartphone platform, it will have to address the high prices it tags on its products compared to Google.  The market share that Google Inc. (NASDAQ:GOOG) commands with its Android OS seems to be one of the most attractive features to many software developers according to Mr. Michael Jones in an interview on Fox Business news.

“You can assume that Apple is going to spend more on an average session, it is going to use your applications a little bit differently, but inevitably large brands and large application builders are going to need to be on both platforms. Because Android is simply too big to ignore. ” Mr. Jones said.

Mr. Jones remains bullish on recent upgrades that Apple Inc. (NASDAQ:AAPL) has introduced on its hardware, especially on the opening up of the keyboard to allow users manipulate it as they wish. Mr. Jones also believes that Tim Cook is doing a great job at Apple in filling the big shoes left behind by Steve Jobs.

He still maintains reservations on Apple Inc. (NASDAQ:AAPL) as an investment opportunity on the basis that Google Inc. (NASDAQ:GOOG)’s Android controls a big market share that is Unshakable as of the moment.

“I have been a huge fan of Apple products like forever and so I love what Apple has been doing. I am huge supporter of the ecosystem but as an investor, I look at Android all the time” said Mr. Jones.

Disclosure: none