In a program, CNBC’s Mary Thompson reported that Apple Inc. (NASDAQ:AAPL)’s mobile payment system is already under fire and problems from the famous retailers. Recently, famous pharmacy stores Rite Aid and CVs have rejected to allow Apple Inc. (NASDAQ:AAPL)’s mobile payment system as a valid payment method at their chains. The company has removed NFC equipment at its point of sales terminals. Apple is not the only company which is under fire from pharmacy giants. Google’s Wallet and Softcard are also no acceptable at Rite Aid.
Rite Aid has issued statement and said that the management of the company keeps on working to provide the best, secure and reliable payment systems for its customers. CVS has declined to comment on this. Apple Inc. (NASDAQ:AAPL)’s payment system is being ditched for some other payment systems, according to sources. Walmart, Rite Aid, Best-Buy and CVS are working on their own payment method: CurrentC.
CurrentC’s payment system is the real problem for Apple Inc. (NASDAQ:AAPL) in the future. It has a formidable imbibing factor which is gaining attention of customers: CurrentC does not charge anything for transaction. It means that users will not have to pay swipe fees to credit card companies if they use CurrentC.
Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook is likely to go in fight with major retailers which are not accepting the new technology. CurrentC will not be out until the end of 2015. Customers are already complaining Apple Inc. (NASDAQ:AAPL) about the lack of acceptance of its new mobile payment system.
Apple Inc. (NASDAQ:AAPL) is expecting a lot from its mobile payment system. But the tug of war has already started and the company might face some tough times from the giant retailers which already have strong and established consumer base in the market.
Carl Icahn‘s Icahn Capital hold around 52.8 million shares of Apple Inc. (NASDAQ:AAPL).