Apple Inc. (NASDAQ:AAPL) had a very successful iPhone 6 and 6 Plus launch on Sep 19 with the record breaking sales. With this Apple has made its mark on the ‘Phablets’ market which the competitors like Samsung were dominating. Apple made the tablets popular through the iPads, but the iPad sales were dipping in the past few quarters. Apple Inc. (NASDAQ:AAPL) is reportedly coming up with a brand new iPad design. CNBC’s Josh Lipton talked about the Re/Code’s report on Apple’s next event for new iPad launch on CNBC.

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“[…] Re/Code, the Technews site in which NBC universal is a minority shareholder, just reporting an Apple is going to hold its next special event on Thursday, October 16. The updates here will include the iPad line, those new iMacs,” Lipton said.

Lipton pointed out that the Apple Inc. (NASDAQ:AAPL)’s iPad sales has disappointed the street in the last two quarters. He mentioned that Apple Executives are still targeting the iPad sales growth through the IBM deal.

Apple Inc. (NASDAQ:AAPL) executives are placing their bets on International Business Machines Corp. (NYSE:IBM) deal to regain the lost shares in tablet market. iPad’s market share at the end of second quarter in 2014 was 26.9% which has dropped significantly from 33% share at the end of second quarter 2013. Most of the lost shares went to the Android operated tablets.

IBM’s deal will enable the business to buy iPad equipped with IBM-enhanced enterprise software, which the Apple Inc. (NASDAQ:AAPL) executives think as an important factor to boost the iPad sales in future. Investors and consumers hope that Apple Inc. (NASDAQ:AAPL) will unveil its brand new iPad with a lot of new innovative features during the special event on October 16.

Among the shareholders of Apple Inc. (NASDAQ:AAPL) is Icahn Capital Lp, led by Carl Icahn. As of 30 June, 2014, they hold around 52.8 million company shares.

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